Huella Online Travel: Gaining Market Insight into Hong.

Huella Online Travel: Gaining Market Insight into Hong Kong Consumers Case Solution,Huella Online Travel: Gaining Market Insight into Hong Kong Consumers Case Analysis, Huella Online Travel: Gaining Market Insight into Hong Kong Consumers Case Study Solution, Introduction Huella Online Travel was founded in the year 1999 in the city of Kuala Lumpur, Malaysia.

Huella online travel ltd. is a Malaysian based online travel portal targeting Asia Market share was hovering under 5% after the launch at Hong Kong lower than the other markets Previous market Research showed that lack of awareness about Huella and risk averseness towards online purchases appeared to be the key factors.

Huella Online Travel al Affiliation Marketing problem faced by Huella Huella online Travel ltd faces problems of failure to capture the market share in Hong Kong despite thriving in other markets. Some of the biggest challenges facing Huella are brand awareness because few people know about the brand and it is clear that most people within the city prefer traditional brick-n-mortar agents to.

Huella Online Travel faces several challenges in penetrating the Hong Kong market. While Hong Kong enjoys one of the highest Internet penetration rate in the world, its tech-savvy people are perplexingly wary of transacting business online.Huella situates itself in this kind of market, where people generally shun e-businesses, including air travel bookings, for perceiving it as a high-risk.

Huella Online Travel: Gaining Market Insight into Hong Kong Consumers Case Solution, In April 2007 Huella Online Travel Ltd. announced, a Malaysian-based online travel portal targeting Asia, including Greater China, announced results for th.

Huella Online Travel Case. This is a preview of the 4-page document. Read full text. This justifies the commencement of the survey should be on those currently using Huella. Since the services provided by Huella are tourist related the other target for the study, are those leaving or coming into the country through the various airports. Sample Size For each category; current users, other OTA.

Huella Online Travel: Gaining Market Insight into Hong Kong Consumers Case Solution, In April 2007, the Footprint Online Travel Ltd., a travel portal in Malaysia based online guidance in Asia, including Greater China, today announced its re.

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Huella Online Travel: Gaining Market Insight into Hong Kong Consumers Case Solution, SWOT Analysis Strengths: The major strength for Huella Travel has been the fact that the parent company for this firm has stake and shares in different air.

Case Description of Huella Online Travel: Gaining Market Insight into Hong Kong Consumers Case Study. In April 2007, Huella Online Travel Ltd, a Malaysian-based online travel portal targeting Asia, including Greater China, announced its results for the financial year 2006.

Huella might take comfort of the fact that such concerns were not solely directed to the company but to Internet transactions in general. Moreover, people felt that risks are too high for any potential benefits, and that Huella was seen to be in the league of online travel agencies and not with the traditional brick-’n-mortar agents. Majority.